Roundtable Panelists

Marna Abrams

Communications Director
Mithun

View Bio

Jeff Cohen

VP, Sales
Cambium

View Bio

Deanna Talbot

Director of Marketing
Polygon

View Bio

Session CEUs: Course Description & Learning Objectives

Course Description

This session will explore the benefits of mass timber in contemporary construction, including design innovation, environmental benefits, and aesthetic appeal, and provide strategies for communicating these benefits to various stakeholders. The presentation will share data and real-world case studies, highlighting innovative solutions for common concerns related to design for fire protection and design safety, project cost, and building performance. Attendees will gain a nuanced understanding of how mass timber construction benefits both occupants and owners—and how to communicate these benefits to decision-makers effectively.

Learning Objectives

1. Discuss the benefits of mass timber in terms of sustainability, cost savings, and design innovation, and how to discuss these benefits.
2. Learn design strategies related to fire safety, cost, and performance to create safe, attractive buildings using real-world case studies.
3. Understand the environmental advantages of mass timber and share skills to communicate these advantages while ensuring transparency and avoiding greenwashing.
4. Explore the benefits of mass timber construction to occupants and owners and learn how to communicate these advantages to stakeholders.