IMTC’s Exhibitor Success & ROI Center is you and your team’s FREE, on-demand, 24/7 exhibiting knowledge resource.

You’ll find complimentary and proven-effective exhibiting productivity resources to help you make sure every dollar and every hour you invest in exhibiting supports your core business objectives and delivers measurable financial value beyond cost.

Utilize this 5-step exhibitor success program:

STEP 1. GET CONTROL: Download FREE Planning, Cost Control & Measurement Tools:

• • • Tradeshow Planning & Management Tool (Excel spreadsheet)
    • Exhibit Budgeting & Cost Control Tool (Excel spreadsheet)
    • Exhibiting & Financial Performance Metrics Tool (Excel spreadsheet)

STEP 2. PLAN TO WIN: Complete 5 Strategic Planning Exercises at Target Timeframes:

• • • Define Your Outcomes – 16-20 weeks prior
    • Manage Your Visitor’s Experience – 12-16 weeks prior
    • Identify & Attract Your Ideal Visitors – 8-12 weeks prior
    • Manage Your Leads – 6-8 weeks prior
    • Measure Your Performance, Results & ROI – 4-6 weeks prior and update after expo

STEP 3. Watch and Learn With Live/On-Demand Webinars:

3 Important Things IMTC Attendees Expect From Your Booth
Tuesday, December 8, 2026
2:00pm – 3:00pm Eastern
Register Here

It’s your space, what you do with it matters! IMTC is a big show and attendees are selective about which booths they visit. To get your fair share of booth traffic, there are three expectations you must meet:

• • 1. They expect you to present a well-designed booth that grabs their attention and quickly answers the key questions in their mind to establish relevance and engagement.
    2. They want and expect an immersive, interactive product/service presentation/demonstration that helps them quickly learn about your products/services and how they can help improve their operations and profitability.
    3. They want a diverse booth staff who are responsive, engaging, and able to quickly identify and meet their individual information needs.

Do these three things and you’re likely to have a booth full of interested visitors. Fail to deliver on any one or combination of these success factors and your booth traffic and exhibiting results may be limited.

Register now for this all-new exhibitor excellence webinar developed and presented by leading tradeshow productivity expert Jefferson Davis of Competitive Edge. In just 60 minutes, this high-content, practical webinar will guide you through how to address these three critical success factors. He will share step-by-step instructions along with photographs of exhibits in action to guide you to a more effective exhibit.

STEP 4. READ & LEARN MORE: Topical Articles Provide Additional Insights and Ideas:

Plan for Success:

• • • • Two Important Outcomes Your Exhibit Should Deliver
      • Planning to Win: Exhibiting by Objectives
      • A Big Mistake Many New Exhibitors Make

Promote Your Participation:

• • • • How to Discover & Deliver Your Attendee Value Proposition
      • How to Write Your Exhibitor Listing to Drive Booth Traffic
      • High Impact Pre-Show Marketing

Create an Effective Exhibit:

• • • • So Why Should an Attendee Visit Your Booth?
      • Designing an Effective Exhibit
      • 9 Steps to Stand Out at IMTC

Prepare Your Staff:

• • • • Staffing for Success
      • Tradeshow Attendee Rules of Engagement

Manage Your Leads:

• • • • CEIR Industry Insight Report: How Exhibitors Can Improve Lead Quality & Sales Conversion

Measure Your Performance & ROI:

• • • • Exhibit Measurement Made Easy

ASK the Tradeshow Expert – Email Q&A

IMTC has made special arrangements with tradeshow productivity expert Jefferson Davis to answer any exhibiting questions you may have.  Please take advantage of this free service to get quick expert answers to your most pressing productivity questions and challenges. Submit your question now!